An Overview of Twitter MarketingOn August 26, 2017 by atheistbillboards
Twitter Marketing is becoming very popular and it’s much easier now. If you are a business owner introducing social media and you are not familiar with this type of marketing and you’re wondering… “But what is Twitter? And why are so many businesses using it now?”, here is a brief overview. Twitter is the social networking service now used to communicate throughout the world in real time. Twitter allows you to post instant short messages of 140 characters or less. These messages are known as tweets. You can read other users’ tweets and retweet what you read. Twitter can be used on computers or various mobile devices which makes it convenient for your business. You can also share news and marketing advice quickly and easily.
Microblogging With Twitter
Now you can micro blog with Twitter. Marketing your product through microblogging means that you are posting less content, a smaller amount of what would be in an actual blog, but just as effective, perfect for using on Twitter. You can send instant messages as well as post links. You can share news faster and communicate faster. Microblogging allows you to update faster than what you would do on your regular blog. Because you are constantly updating and sharing in real time, it is essential for your business marketing.
With Twitter marketing there are guidelines you should remember when tweeting. You are responsible for your content, so be polite and positive. Introduce yourself. Don’t constantly demand that your followers buy your products. Be interested in them, but don’t share too much personal information. Your followers will be interested in your business, not what you ate for breakfast. Don’t be rude. Respond to tweets in a timely manner with helpful informative advice, especially when you are asked for it. Don’t follow someone and then stop following them once they start following you. Always make sure you give proper credit to those who deserve it and thank others for their advice. Broaden your circle of followers and those you are following. Make sure that you don’t spam. Your followers will thank you for it. You can avoid spam by disguising your brand name or company name and by not following spammers.
The Balance – Followers and Following
While using Twitter, marketing your products to your followers is important. But you also need to be following, to broaden your presence on Twitter. Strike a balance between followers and following:
You want followers and a lot of them because it says that you have something worthwhile to offer, you have good content and they are likely to retweet your tweets. You also need a decent following-people you are following on Twitter and tweeting because it shows that you are interested in what others have to say. Watch the video for more tips.
Using Twitter to market your product gives you a wide audience. You can add value to your products by addressing the needs and problems of your followers. Use guides to promote your product and give helpful informative insight and information to your followers.
Twitter Tools and Directories
There are many tools and applications on Twitter that allow you to find and locate other companies or followers. Here are a few you can try if you to create your presence on Twitter: Just Tweet It, Twellow, TweetDeck and HootSuite.