3 Reasons To Go SocialOn August 26, 2017 by atheistbillboards
Still thinking you should stay away from social media? If so, read on. If you are a professional and you don’t know much about the web 2.0, chances are you will be skeptical about the power of social media such as Facebook or Twitter. So here are few reasons to change your mind so that you can have a real presence on social media.
1 – MONITORING
You will never see better in terms of monitoring tool. I am talking here specifically about customer satisfaction monitoring. Why you ask? Simply because social media is a space that allows users to interact and keep in touch with friends, family, acquaintances and favourite brands. By definition, people use it to talk…a lot! Your clients are there, talking about how good or bad you are, how would they like you to change, what products or services they wish you can offer and on and on.
If you are thinking of just posting ads then expect for failure. There are many companies out there who are still using the old traditional marketing (a.k.a. mass marketing). Nowadays, customers want to talk with you and more importantly they want you to listen. At the end, companies who survive are those who adapt to change, and the change is your customer. Therefore, in order to use the best out of social media you need to be wiser and understand that it’s first and foremost “social”. To do so, ask questions, let them know you are also here to listen and they can send you suggestions. You can only get valuable informations from the same people who buy your products.
2 – PUBLIC RELATION
A competitor tried to harm you by spreading false rumours? A member of your team leaked out a confidential document? Unhappy clients criticized you?
Know that customers talk and even more on social networks. The bad news is that there is nothing you can do about this, you will always have to deal with malicious gossips. The good news is you can prevent it from spreading like wildfire. Even better, you can turn it to your advantage!
Rumours spread fast, especially on social networks. The more a rumour is spread, the less likely your counterattack will be efficient. Social media posts are seen and shared by your audience, it means they are your best weapon in the case you have to deal with a rumour. Be present on social media is a necessity if you want to defend yourself against false rumours. At this point, you should be concerned if you don’t have yet a social media account to check what’s going on with your existing customers.
3 – TRUSTFUL RELATIONSHIP
This is about creating a strong relationship with your audience and turn them into customers and later advocates. We are all consumers and we all know that mass marketing is not as efficient as it was back in the 80s and 90s. After been overwhelmed by ads, consumers are suspicious and the consequence is that they become less and less receptive. Establishing a trustful relationship is so key to market your product on the internet. Social media give you the opportunity to forge this relationship, it’s “social” after all. By befriending your audience, you are more likely to convert them into potential customers. Social Media is the space where your audience will chat, share, like, comment…in short, countless opportunities to build this trustful relationship.